Blog Analysis

The target audience for this article is college-educated males, 25 to 45 in a 9 to 5 workweek occupation, whether that’s trades or an office. The website where this article was posted as well as the author himself lead me to make this conclusion. Attwood starts his article with a graphic and a question to emphasize the importance people put on a number by a name. The question of control is just thought-provoking enough without being preachy to draw the reader in to hear out his point. Most debates and conversations that take place in comments sections of articles are dominated by people talking at each other, instead of to each other. Attwood advocates for a community of listeners in comment sections; people who take the time to read the article before commenting their opinions. He reinforces this point by citing a past survey used as an example to illustrate the type of comment section he is referring to. The Ars Banana Experiment deep in their article asked readers to comment banana. The results of the survey validate Attwood’s quandary with not reading an article before you comment and highlights the problems that arise. He also refers to another experiment to back up his argument which uses solid statistical data as well as being a reputable source, which both help make the material more convincing. Attwood’s solutions advocate for readers time. Reducing unnecessary roadblocks such as having to click to read more or having how long the article will be to read at the top are some ideas Attwood suggests. He brings up updating in real-time as well, so readers can better engage with the post, and he explains the benefits of reward incentives for avid readers.