Social media is stressful

We are living in a culture where the term “phubbing” is used as a trendy way to try and describe our new reality. To be a successful and memorable brand, grabbing the attention of consumers using social media platforms is essential. According to Chris Palliser keeping up with the demand of social media is “stressful” and like having “another job” on top of all his other responsibilities. Chris Palliser spends most of his time entertaining local Victoria residents as an energetic morning host on Virgin Radio. Born and raised in Saanich BC, Chris is grateful to be raising his family in a city he loves, while working at his dream job. Palliser came to speak about his job as a radio host and the realities of what entertaining the masses using social media can be like.

To stay competitive, big corporations not only need to keep on top social media trends but be proficient and genuine while doing it. Posting entertaining and engaging content every day is no easy task. Palliser explained in his lecture how he and his team tried to capitalize on the social media platform Tik Tok, however, by the time all the red tape was cut 3 months had passed, and the internet was moving on. “I think when you have such a big organization it’s hard to get it all out consistently and have everybody on the same platform...they want every Virgin brand to be local cause that’s how you win” states Palliser. The radio industry like most other markets all benefit massively from the marketing power of instant feedback. The constant demand, “It is truly never ending...that’s why again I’m pushing for them to hire somebody that can just to do the social media and be apart of the show...its my personal plea”, said Palliser.